Wednesday, January 18, 2017

How I Use Etsy Rank For SEO

When you do any reading about how to improve your Etsy shop, you're inevitably going to see 'improve your SEO' everywhere. That's because it truly is that important. When I began working on having better SEO, I saw more of my views coming from search almost immediately. And guess what? I did it for free.

Etsy Rank

How did I do that? I used Etsy Rank. Most people use this free tool as a way to check where their listings rank under certain keywords on results pages. This is very helpful, but not the focus today. The option I most frequently use on this site is the Listing Audit found under the Listings section.

SEO Grading

Once you select a listing of your choice, you will see that your cumulative SEO has been graded. The grade is based upon how strong your keyword presence is on your listing. If your keyword shows up at the beginning of your title and description, you'll be given a grade of A for that keyword. For each element you're missing, you'll be docked a letter grade. We want to keep your keywords as mostly A's and B's. Here's an example of one of my listings for a painting print that needed a lot of work.

Example


As you can see, there's a lot of room for improvement. We want to make those x's go away by including your keywords in the respective places they are missing. You also want to include a mix of low and high competition keywords. To research which keywords are competitive, and find suggestions for related keywords, go to the Keyword Tool under the Tools section.



After making the necessary corrections to your listing, refresh the data for the page and you will be able to see how your updated listing is graded. After updating my listing, the cumulative SEO grade went up tp an A.



Those VIP tags indicate the keywords that Google will focus on the most. This way, if someone were to search with the term 'skull painting' my listing would be more likely to show up than if someone used the term 'feather art'.

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Ask your questions or share your SEO tips in the comment section below!


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